Wednesday, July 21, 2010

Social Media

So at work we have this yearly thing called Summer Institute with Media X. Its funny because I'va been working here at Stanford for almost a year and for my department I really didn't know what it was. All I know is my job. Which is file things, do errands, clean, make orders, put things into the computer, and alot more other stuff.
Today while doing registration for thes whole Summer Institute thing I asked my boss "what exactly is Media X" (that's the name of my department) In short terms it is a social media reasearching thing. Basically a temp agencies for Media reasearch. I was like oh cool. I got to hear bits and pieces of the some of them lectures. It was all basically is how is Social Media was back then and what it is now.
For those of you who dont know what social media is, here is a small summery:
Social media are media for social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologies to transform and broadcast media monologues into social media dialogues. They support the democratization of knowledge and information and transform people from content consumers to content producers. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content."[1] Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM). Social media utilization is believed to be a driving force in defining the current period as the Attention Age. A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value.
Social media have been modernized to reach consumers through the internet. Social media have become appealing to big and small businesses. Credible brands are utilizing social media to reach customers and to build or maintain reputation. As social media continue to grow, the ability to reach more consumers globally has also increased. Twitter, for example, has expanded its global reach to Japan, Indonesia, and Mexico, among others. This means that brands are now able to advertise in multiple languages and therefore reach a broader range of consumers. Social media have become the new "tool" for effective business marketing and sales.[2] Popular networking sites including Myspace, Facebook and Twitter are social media most commonly used for socialization and connecting friends, relatives, and employees. I took this of wikipedia LOL. I didnt know how to explain it.
I was lucky enough they sent me to watch the interview of what some of these people thought is social media. The first social media was the printing press. And look to where we got to now, and it will only evolve from there. The power of the media. Its funny. The people I that I work with actually studies what we use for social netoworking. They study the people that use it.
For example facebook. The main age range that uses it is from 10-60years old. What they do is study the people that use it for bussiness, to just connect with friends, or whatever.
Basically right now i am too lazy to finish blogging...TILL TOMORROW!!! lol

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